Brazilian, Bachelor's Degree in Advertising. Fluent in Portuguese and English, based in Rio de Janeiro, Brazil (beautiful beaches). Creative, fun and a great person to work with on your projects. She will always be PREPAREd to bring ideas, possibilities and results.
Brazilian, Master's Degree in Marketing, graduated in Advertising. Fluent in Portuguese, Spanish and English. Half blogger, whole in all other things. She has been working in the marketing industry for over ten years with good humor and creative mind. She makes it happen.
In the simplest terms, a brand is a consolidation of what people think – their perception of you, your product, or service. What a brand means to you has a lot to do with who you are and what the other entity does.
Having a website and online presence strategy allows you to market your business online. A website is also important because it helps to establish credibility as a business. Websites usually provide a map and directions to the company's shops or offices for visitors to find their location easily.
Social media is important because it allows you to reach, nurture, and engage with your target audience no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Email marketing is to use email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't. And you can track whether those people clicked your ads.
Graphic design communicates your brand story with your target audience in the form of images, reports, charts, illustrations, etc. and attracts their attention to your brand's offerings.
